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Purpose

To describe a proprietary golf swing measurement system and explore how it works.

Design/methodology/approach

The purpose of the system is described, followed by an overview of the hardware. The capabilities of the image‐processing software are examined, along with the measurements and information that it produces.

Findings

Short‐duration flash illumination produces multiple images of the club head and ball in a stereo pair of cameras, enabling the computation of the trajectory in three dimensions. Callaway has invested a great deal of experimental effort in this development.

Originality/value

Reveals the technical foundations of a sports application, for the general interest of engineers and scientists.

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