Factors affecting retailer social responsibility: a PLS-SEM approach in the context of Bangladesh

Md. Farijul Islam is based at the Department of Marketing, Jagannath University, Dhaka, Bangladesh. He received his PhD from School of Management (SoM), majoring in Business Administration, Huazhong University of Science and Technology (HUST), Wuhan, China. He also received his Master of Business Administration and Bachelor of Business Administration in Marketing from the Faculty of Business Studies, University of Dhaka, Bangladesh. Currently, he has been working as Associate Professor in the Department of Marketing, Faculty of Business Studies at Jagannath University (JnU), Dhaka. His research interest revolves around tourism sustainability, tourism technology adoption, tourism innovation, tourism services branding, tourists’ behavior, travel and tourism marketing, tourism accommodation services, tourist social responsibility and adventure tourism research. During his career, he has published several international articles in renowned journals. He has experience as a reviewer of some reputed journals.

M.M. Mofiz Uddin is based at the Department of Business Administration, Northern University Bangladesh, Dhaka, Bangladesh. He is currently an Assistant Professor of Management Information Systems and the Head of the Department of Business Administration in the Faculty of Business at Northern University Bangladesh (NUB), Dhaka, Bangladesh, from 1 December 2017 and he has also served NUB since 3 September 2012. Prior to his present appointment, he was a Lecturer at Prime University and The Millennium University, Dhaka, Bangladesh, for 28 months from 14 June 2010. During his university teaching career, Mr Mofiz has some extensive administrative experiences and also has experiences working on several academic projects. He received his BBA from the Department of Marketing and MBA from the Department of Management Information Systems at The University of Dhaka, Dhaka, Bangladesh, with a brilliant result of CGPA3.81 and CGPA3.88, respectively. He published a number of papers in preferred journals and a small book from Lambert Academic Publishing in Germany and presented various academic as well as research-based papers at several international conferences. His research interest ponders around viral marketing, green marketing, sustainable marketing, customer-retailer-corporate social responsibility, data analytics and so forth.