Sustainability leadership and marketing in food and beverage: building bridges between quality standards and sustainability goals

Kingsley Konadu is based at the Department of Tax Audit Quality Assurance, Ghana Revenue Authority, Accra, Ghana. He is an accomplished finance executive, business transformation leader and public sector reform champion with over two decades of experience across Africa’s public and private sectors. He currently serves as Acting Deputy Commissioner for Tax Audit Quality Assurance at the Ghana Revenue Authority (GRA), where he drives large-scale reform initiatives aimed at improving the quality of tax audits, enhancing compliance, improving efficiency and building institutional trust. At the GRA, Konadu is leading several landmark initiatives, including the deployment of a nationwide Audit Management Solution to modernise and streamline tax audit processes; spearheading efforts to tax e-commerce and cross-border digital transactions; serving as a core member of the national VAT reform working group; acting as cross-cutting lead for the Integrated Tax Administration System (ITAS) to enhance automation and integration across the Authority; and playing a key role in advancing the GRA’s Tax Administration Diagnostic Assessment Tool (TADAT) maturity levels, driving significant improvements in governance, process efficiency and service delivery. He is also an executive member of the Revenue Assurance, Compliance and Enforcement (RACE) Committee at the Ministry of Finance – an intergovernmental taskforce to combat tax evasion and enhance revenue protection. In addition, he has established the governance framework for quality assurance in tax audits across both the Domestic Tax and Customs divisions, ensuring consistency, integrity and compliance with international best practices. His corporate leadership experience includes senior roles within the MTN Group across Ghana, Liberia, Côte d’Ivoire and South Africa. As Chief Financial Officer of MTN Liberia, he led a landmark turnaround strategy that delivered over $27m in savings, secured critical funding for growth and reversed years of revenue decline. He has successfully overseen ERP implementations, cost optimisation programs and finance business partnering initiatives that have improved profitability and operational alignment. Konadu is a Fellow of the Association of Chartered Certified Accountants (ACCA UK), a Chartered Global Management Accountant (CGMA), a Chartered Tax Practitioner with the Chartered Institute of Taxation, Ghana (CITG) and a Member of the Institute of Chartered Accountants, Ghana (ICA Ghana). He holds an MBA in Strategic Planning from Heriot-Watt University and has completed executive education at IMD Business School, among others. His Doctor of Business Leadership research focused on purposeful leadership, organisational integrity and public sector transformation, underscoring his commitment to building stronger institutions. Konadu continues to inspire and lead initiatives that enhance governance, enable sustainable growth and strengthen leadership capacity across Africa. This article is his first contribution to Social Responsibility Journal.

Samuel Koomson is based at the Department of Business Administration, University of Professional Studies, Accra, Ghana. Samuel Koomson holds a PhD in business administration from the award-winning University of Cape Coast, Ghana (UCC). As a multidisciplinary expert, he has contributed to the fields of sustainability, strategy management, operations and supply chain, innovation, marketing, entrepreneurship, leadership, psychology and ethics. Samuel heads the Centre for Climate, Law and Policy (CCLAP) at the University of Professional Studies, Accra (UPSA). In Ghana and beyond, he teaches quantitative research methods, philosophy of scientific research, operations management, supply chain management, project management, innovation and change management, productivity and growth, ethics and social justice, ethics and social justice for public policy and leadership, engaging differences and poverty, wealth and development at both undergraduate and postgraduate levels. Samuel has made scholarly contributions to several top-tier journals, including, but not limited to, Business Strategy and the Environment, European Business Review, International Journal of Quality & Reliability Management, Business Process Management Journal, The TQM Journal, International Journal of Sociology and Social Policy, Society and Business Review, Equality, Diversity and Inclusion: An International Journal, International Journal of Educational Management, Management Research Review, International Journal of Innovation Science, Cogent Business & Management, International Journal of Ethics and Systems, Journal of Global Responsibility, Prince Sultan University (PSU) Research Review, International Journal of Energy Sector Management, British Journal of Healthcare Management, African Journal of Economic and Management Studies, International Journal of Public Leadership and Social Sciences and Humanities Open. This article represents his first contribution to Social Responsibility Journal.