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Purpose

This paper aims to reflect briefly on some of the major principles that have emerged from the developing policies, practices and debates about corporate citizenship in the last ten years or so.

Design/methodology/approach

Considerable scholarly work has been conducted on corporate citizenship in the past, and will continue to be done in the future. This paper is deliberately written for a non‐scholarly audience.

Findings

Ten principles are outlined, all of them focusing on developing a cultural aspect of corporate citizenship as good business.

Originality/value

The basic premise of this paper is that significant cultural change, through corporate citizenship will only take place by business implementing policies, and practices based on the sort of sound (but basic) principles presented here. These ten principles, in this format, are original to this paper.

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