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The effect of customer citizenship in corporate social responsibility (CSR) activities on purchase intention: the important role of the CSR image

Eun-Mi Lee, Sung-Joon Yoon

Social Responsibility Journal (2018) 14 (4): 753–763.

https://doi.org/10.1108/SRJ-04-2017-0074

Published: 16 October 2018

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