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Journal Articles

Corporate social responsibility impact on customer-based brand equity in the Moroccan luxury hotel context: mediating role of customer value co-creation

Zakaria Abbass, Omar Benjelloun Andaloussi, Fatimazahra Rais

Social Responsibility Journal (2024) 20 (10): 2295–2313.

https://doi.org/10.1108/SRJ-12-2023-0717

Published: 28 August 2024

View article titled, Corporate social responsibility impact on customer-based brand equity in the Moroccan luxury hotel context: mediating role of customer value co-creation

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Journal Articles

The role of CSR practices in generating consumer perceived value: empirical evidence from Moroccan banking sector

Zakaria Abbass, Omar Benjelloun Andaloussi, Fatimazahra Rais

Social Responsibility Journal (2023) 19 (10): 1809–1829.

https://doi.org/10.1108/SRJ-07-2022-0298

Published: 28 March 2023

View article titled, The role of CSR practices in generating consumer perceived value: empirical evidence from Moroccan banking sector

Add to Citation Manager for The role of CSR practices in generating consumer perceived value: empirical evidence from Moroccan banking sector