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Keywords: Consumer perceived value
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Journal Articles
The role of CSR practices in generating consumer perceived value: empirical evidence from Moroccan banking sector
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Journal:
Social Responsibility Journal
Social Responsibility Journal (2023) 19 (10): 1809–1829.
Published: 28 March 2023
...Zakaria Abbass; Omar Benjelloun Andaloussi; Fatimazahra Rais Purpose Corporate social responsibility (CSR) has a positive impact on consumer behavior; however, how CSR affects consumer perceived value (CPV) has been neglected. The purpose of this paper is to examine the effect of CSR on CPV. More...
