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Keywords: Morocco
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Journal Articles
Corporate social responsibility impact on customer-based brand equity in the Moroccan luxury hotel context: mediating role of customer value co-creation
Available to Purchase
Journal:
Social Responsibility Journal
Social Responsibility Journal (2024) 20 (10): 2295–2313.
Published: 28 August 2024
... the direct and indirect links between CSR and the dimensions of CBBE (image, quality, awareness, loyalty) in the context of the luxury hotel industry, thus filling existing gaps. Design/methodology/approach This quantitative study of luxury hotel guests in Morocco used a questionnaire. After a pilot...
Journal Articles
The role of CSR practices in generating consumer perceived value: empirical evidence from Moroccan banking sector
Available to Purchase
Journal:
Social Responsibility Journal
Social Responsibility Journal (2023) 19 (10): 1809–1829.
Published: 28 March 2023
... specifically, this paper investigates how the dimensions of CSR can generate the three types of CPV. Design/methodology/approach This research is confirmatory and therefore quantitative. Thus, the choice fell on the questionnaire survey of 108 customers of conventional banks in Morocco. The partial least...
