...Vivek Devvrat Singh; Jai Jayant; Chandra Dev Bhatt Purpose This study aims to explore the key drivers of digital corporate social responsibility ( DCSR ) in the banking sector. This study also investigated the influence of DCSR on purchase intention to develop the DECOR Framework. Design...

..., are also expecting a tremendous boost in the domestic demand for organic food products in the upcoming few years. Therefore, it becomes pertinent to explore the factors affecting the purchase intention behavior of organic food items, especially in emerging economies, i.e. India. Hence, the paper aims...

... CSR and societal CSR) on consumers’ purchase intention of apparel products, with the mediating role of consumer-retailer love on this relationship. Design/methodology/approach Data gathered using purposive sampling technique from 300 young online consumers using purposive sampling were analyzed...

...Vijay Amrit Raj; Siddharth Shankar Rai; Sahil Singh Jasrotia Purpose This study aims to determine the factors influencing consumers’ organic food purchase intention during Covid-19 and how Covid-19 impacted these factors. Understanding these factors will assist marketers in making strategic...

... on the purchase intention (PI) of customers with the mediating role of customer satisfaction (CS). It also examines the link between mandatory CSR activities and the customers’ evaluation of corporate. Design/methodology/approach The customers of five-star hotels in Kerala, India, were surveyed...

...Mohammad Asif Salam; Saleh Bajaba Purpose This paper aims to examine the influence of perceived corporate social responsibility (CSR) on purchase intention in the short-term and corporate reputation in the long-term while taking into consideration of the mediating role of brand image and customer...

...Muhammad Talha Salam; Katherine Taken Smith; Faria Mehboob Purpose The purpose of this study is to answer the following questions: What factors influence attitude toward green brands among Pakistani millennials? Does attitude toward green brands affect purchase intention? Does gender moderate...

...Idrees Waris; Irfan Hameed Purpose The purpose of this study is to develop a theoretical framework of consumers’ purchase intention of energy efficient home appliances. Design/methodology/approach Non-probability quota based on age and education and purposive sampling technique have been used...

...Anulekha Banerjee; Rajib Dasgupta Purpose The consumer-based study was conducted among the population of Kolkata metropolis to assess the impact of corporate social responsibility (CSR) practices on the purchase intention of selected cooking oil brands. Design/methodology/approach Data were...

... activities influence their purchase intentions, but the effect from consumers’ CSR perception is to be mediated by their trust in the company and their religious beliefs. Design/methodology/approach Both qualitative and quantitative methods are applied to investigate the research issue. The qualitative...

...Eun-Mi Lee; Sung-Joon Yoon Purpose The purpose of this paper is to examine whether the corporate social responsibility (CSR) image of a firm is influenced by consumer citizenship and the consumer’s involvement in CSR and the extent to which this affects purchase intention. Design/methodology...