Case research methodologies: the difference between storytelling and research Available to Purchase

“You’re just a good storyteller,” opined a former colleague of mine as he flipped through a copy of my first published case. Good case writers are good storytellers, but there is more to it than plot, characters and point of view. Teaching cases such as those published in The CASE Journal are developed through solid research. Cases are defined as “factual descriptions of events that happened at some point in the past” (Naumes and Naumes, 2012). Case writers use field and library data to create factual descriptions of events. As I have discussed in a previous letter, case...