Max 10: Siting a New Location Available to Purchase

Ed Bernard leaned across the table, “I receive five to ten contacts every day from people offering me good location opportunities, most of them claim to have found the perfect spot.” He gave a broad smile then continued, “I always ask them two questions. Have you been to my stores? Not store, but stores. Have you visited the Max 10 website?” Bernard did not say, but it was clear that the vast majority of the real estate brokers who contacted Bernard were not able to answer “yes” to these two fundamental questions. It was also apparent that Bernard welcomed these...