Issues

No dead Indians – just spirits everywhere

Salvador G. Villegas; Pamela Monaghan-Geernaert
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Bidules: establishing an upcycling model in eyewear

Alicia Sanchez Gamonal; Nicolas Kervyn; Josep Oriol Izquierdo Montfort
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Bruce Beach’s journey from amateur surfer to entrepreneur

Paul Carruth; Jake Vandenburg
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Holcim: building a green planet

Garima Kumari; Yatish Joshi
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Brewing success: the Dunkin’ challenge of strategic rebranding for a competitive edge in the QSR industry

Yuewu Li; Jiao Li; Yueshuang Li
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Turmoil at the bridge: Chelsea F.C.’s ownership saga and its impact on the club’s future

Sam Vestal; Liam Gordon; Caleb Vanzant; Lee H. Grumbles; Josh Strakos
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From profitability to bankruptcy: GoFirst’s downfall in the competitive Indian aviation industry

Sahil Singh Jasrotia; Kalyani Mulchandani; Ketan Mulchandani; Shubha Puthran; Divinia D’souza; Kenneth Pereira
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The ripple effect: navigating an XRP investment decision

Oleg Vakhromov; Ilan Alon; Ilan Gildin
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Harm at HaysMed: a rural hospital’s vision-culture-image challenge

Karen McCullough; Laura Nicole Miller
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Maruti Suzuki’s strategic foray into the Indian light commercial vehicle market

Jayanta Kumar Mohapatra; Revanth Kumar Guttena; Kalyana Chakravarthi Jonnalagadda
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Taylor Swift: an iconic brand

Glyn Atwal; Douglas Bryson
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Squeezing customer perceptions to expand offerings: the case of Lyfe’s Lemonade

Hamid Abbassi
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