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Case Studies

Diet Coke faces negative publicity

Available to Purchase
Avil Saldanha, Rekha Hitha Aranha, Prerna Shalini Kujur
Case Provider: The CASE Journal
The CASE Journal 1–10.
https://doi.org/10.1108/TCJ-06-2025-0192
Published: 12 February 2026
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Case Studies

Bridging the gap: revitalizing student engagement at the Catalyst Center

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Avil Saldanha, Olvin Veigas, Manoj Joseph D’Souza
Case Provider: The CASE Journal
The CASE Journal 1–8.
https://doi.org/10.1108/TCJ-12-2024-0345
Published: 07 January 2026
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Case Studies

Amazon Prime’s growth story faces hurdles in India

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Avil Saldanha
Case Provider: The CASE Journal
The CASE Journal (2025) 21 (1): 17–30.
https://doi.org/10.1108/TCJ-08-2023-0179
Published: 09 April 2024
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Case Studies

Netflix’s growth in India on a slippery turf

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Avil Saldanha, Rekha Aranha
Case Provider: The CASE Journal
The CASE Journal (2024) 20 (1): 81–92.
https://doi.org/10.1108/TCJ-10-2021-0192
Published: 08 June 2023
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Case Studies

Coca-Cola product placement strategy backfires – a case of celebrity activism

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Avil Saldanha, Rekha Aranha
Case Provider: The CASE Journal
The CASE Journal (2023) 19 (5): 737–745.
https://doi.org/10.1108/TCJ-07-2021-0103
Published: 27 April 2023
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