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Case Studies

“Charmingly delicious”: childhood obesity and General Mills’ dilemma

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Eric D. Yordy, Nita Paden, Katlin Bryant
Case Provider: The CASE Journal
The CASE Journal (2014) 10 (2): 125–134.
https://doi.org/10.1108/TCJ-02-2014-0013
Published: 01 August 2014
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