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Case Studies

Dealing with incivility and setting the tone for the future – a case study about a startup company in Bangladesh

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Rumana Liza Anam
Case Provider: The CASE Journal
The CASE Journal 1–4.
https://doi.org/10.1108/TCJ-04-2025-0135
Published: 12 February 2026
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Case Studies

Redefining the “shape” of things to come – a case study on marketing a taboo product and averting a potential crisis

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Rumana Liza Anam
Case Provider: The CASE Journal
The CASE Journal (2024) 20 (4): 988–1006.
https://doi.org/10.1108/TCJ-10-2022-0171
Published: 18 December 2023
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Case Studies

Heard it through the Grapevine

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Rumana Liza Anam
Case Provider: The CASE Journal
The CASE Journal (2020) 16 (5): 615–623.
https://doi.org/10.1108/TCJ-03-2019-0018
Published: 01 September 2020
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