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Case Studies

Cupcakes by Lizbeth: flash in the baking pan or here to stay

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Sambhavi Lakshminarayanan, Savita Hanspal
Case Provider: The CASE Journal
The CASE Journal (2014) 10 (2): 145–155.
https://doi.org/10.1108/TCJ-02-2014-0016
Published: 01 August 2014
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