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1-3 of 3
Keywords: Blue ocean strategy
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Case Studies
Case Provider:
The CASE Journal
The CASE Journal (2026) 22 (4): 709–726.
Published: 15 January 2026
... in a Blue Ocean Strategy ( BOS ) course, a Strategic Management module or an E-commerce course. If used as a module in a Strategic Management or E-commerce course, the instructor may wish to use a session ahead of the case to introduce the class to the BOS frameworks. The case aims to discuss the Blue...
Case Studies
Case Provider:
The CASE Journal
The CASE Journal (2026) 22 (3): 578–583.
Published: 27 November 2025
... High velocity industry Sustainability Blue ocean strategy Pollution management As of 2025, Zara was not just a brand; it was the undisputed titan of fast fashion, with €27.81bn in annual revenues. Since 2010, it had sustained this dominance by reinventing the rules of the fashion industry...
Case Studies
Case Provider:
The CASE Journal
The CASE Journal (2025) 21 (5): 977–991.
Published: 27 January 2025
... (MBA). This case can be used in Strategic Management, Blue Ocean Strategy and Entrepreneurship courses. It can also be used as a capstone segment in a Blue Ocean Strategy course. If used as a module in a Strategy Management or Entrepreneurship course, the instructor may wish to use a session ahead...
