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Keywords: Brand image
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Case Studies
Case Provider:
The CASE Journal
The CASE Journal (2023) 19 (3): 381–416.
Published: 23 March 2023
...Yuri Taira; David J. Hardisty; Rui Jorge B. Basto da Silva Research methodology The authors analyzed data and information mainly from the company’s annual reports and the books written by the CEO. Case overview/synopsis How and when can a “value” brand upscale its brand image? In the wake...
Case Studies
Case Provider:
The CASE Journal
The CASE Journal (2022) 18 (5): 835–848.
Published: 21 July 2022
..., the company decided to develop genuinely sustainable choices for consumers, based on circular and scientifically proven product lines, with an emphasis on implementing its patented biodegradable Hydal PHA biopolymer. Cosmetics Brand strategy Brand image Brand identity Circularity Corporate...
