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Keywords: Business entry
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Case Studies
Case Provider:
The CASE Journal
The CASE Journal (2017) 13 (6): 771–790.
Published: 13 November 2017
... be contacted at: rsubram1@stetson.edu © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Market research Business entry It was late afternoon on a typically hot and humid Houston, Texas Summer day in August, 2014 when Tom Feldman finally had a chance...
