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Keywords: Celebrities
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Case Studies
Demystifying the person brand – Roger Federer: the greatest of all times (G.O.A.T.)
Available to Purchase
Case Provider:
The CASE Journal
The CASE Journal (2022) 18 (4): 582–601.
Published: 27 April 2022
... at: dr.anaghashukre@gmail.com © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Human brand Sports marketing Customer-based brand equity model Brand identity Brand management Personal branding Brand Identity Prism Celebrities Sports I can't...
