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Keywords: Co-value creation
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Case Studies
Case Provider:
The CASE Journal
The CASE Journal 1–12.
Published: 16 February 2026
..., including standard and gig work, as well as basic strategy concepts like trade-offs, competitive advantage and stakeholder perspectives, as well as introductory AI and automation concepts in services. The example is especially well-suited for courses on human–AI cooperation and co-value creation...
