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Keywords: Coffee industry
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Case Studies
Case Provider:
The CASE Journal
The CASE Journal (2021) 17 (5): 673–690.
Published: 25 November 2021
... in a wide range of undergraduate and graduate courses, but particularly in Principles of Management and Human Resources courses. The growing specialty coffee industry (Exhibit 1) was valued at $35m in 2019, with projections to reach $83m by the year 2025 (Adroit Market Research, 2019). At the forefront...
Case Studies
Case Provider:
The CASE Journal
The CASE Journal (2021) 17 (4): 625–646.
Published: 01 September 2021
...Heidi M.J. Bertels; David Desplaces Theoretical basis The case integrates frameworks on business models, the business model canvas (BMC) and Porter’s generic strategies in the context of the coffee industry in China. The case enables students to construct a Business Model Canvas for competing...
