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Keywords: Consumer attachment
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Case Studies
Case Provider:
The CASE Journal
The CASE Journal (2018) 14 (1): 69–87.
Published: 02 January 2018
... (Colruyt Group, 2015c). Nicolas Kervyn can be contacted at: nicolas.o.kervyn@uclouvain.be © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Brand management Consumer attachment Private label brand Colruyt Cara Pils is the private...
