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Keywords: Cosmetics and beauty
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Case Studies
Case Provider:
The CASE Journal
The CASE Journal (2025) 21 (4): 803–827.
Published: 12 December 2024
... Business growth SUGAR Cosmetic India Entrepreneurship Women led management Corporate growth Business process management Channel management Distribution channels Workflow management Product differentiation Competitive advantage Cosmetics and beauty The firm’s brand-building and value...
Case Studies
Case Provider:
The CASE Journal
The CASE Journal (2025) 21 (1): 31–55.
Published: 06 May 2024
... entrepreneurship Social enterprise Entrepreneurship Entrepreneurial ecosystems Cosmetics and beauty In the early summer of 2019, Jocelyn Sheppard, President and Founder of Appalachian Botanical Company (“ABCo”) looked at the fields of empty rows after another one of her field workers quit and stormed...
