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Keywords: Customer-based brand equity model
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Case Studies
Demystifying the person brand – Roger Federer: the greatest of all times (G.O.A.T.)
Available to Purchase
Case Provider:
The CASE Journal
The CASE Journal (2022) 18 (4): 582–601.
Published: 27 April 2022
... to wind down his career, it would be challenging to brace the brand and identify ways for its endurance. Various models of brand management, namely, Brand Identity Prism and Customer-Based Brand Equity model, have been applied for the brand – Roger Federer. An analysis of brand-building practices can help...
