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Keywords: Distribution
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Case Studies
Case Provider:
The CASE Journal
The CASE Journal (2017) 13 (3): 342–359.
Published: 02 May 2017
... could also be a part of a Brand Management or Integrated Marketing Communications course in the same program for specialized subjects such as branding a generic product or brand communications. This case could also be used for a short discussion in a distribution and logistics course. Theoretical...
