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Keywords: Distributive
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Case Studies
The dilemma down under
Available to Purchase
Case Provider:
The CASE Journal
The CASE Journal (2018) 14 (3): 323–339.
Published: 08 May 2018
...Michael E. Ricco; Patrik Hultberg Synopsis The dilemma down under is a two-party distributive negotiation with integrative potential. A large airline, Transpacific Airlines (TPA), created an internal tour operator brand named Transpacific Vacations as a separate profit center. After licensing its...
