... in a Blue Ocean Strategy ( BOS ) course, a Strategic Management module or an E-commerce course. If used as a module in a Strategic Management or E-commerce course, the instructor may wish to use a session ahead of the case to introduce the class to the BOS frameworks. The case aims to discuss the Blue...

...Pooja Darda; Shailesh Pandey Research methodology This case study is based on Amazon, a global e-commerce giant, which is well-known for its extensive product range and customer-centric approach. The nature of the research is exploratory. This study is purely exploratory in intent. Secondary...

... not have enough money left to make payroll or purchase inventory, never mind pay his own salary. Worst of all, although the downward trajectory started six months ago, he had still not told his wife. Michael was filled with regret about this, even as he struggled to motivate himself to tell her now. E...

.... In the preceding week, he had allocated funds to its marketing team to advertise these eco-friendly straws through social media campaigns, e-commerce and its own websites. It became apparent that the allocated budget needed to cover the comprehensive advertising costs of promoting these eco-friendly straws. Thus...

... space turned heads because Amazon was always associated with being a successful online e-tailer. In a 2018 letter to shareholders, Amazon chief executive officer Jeff Bezos explained: Marketing mix (four Ps) Segmentation and targeting Customer loyalty Competition Market forces E-commerce...