... Marketing policy Consumer behavior Amazon Prime Video OTT Content Price Subscription Streaming Entertainment Aparna Purohit, the Country Head of Amazon Prime was deeply troubled with the cases filed against her and Amazon Prime. Amazon Prime Video attained success and rapid growth...

... pricing Market share Entertainment On August 9, 2022, Reed Hastings (Founder and Co-CEO, Netflix) was contemplating Netflix’s future in India. In 2018, Hastings set an ambitious target of attaining 100 million subscribers in India (Borgohain, 2018 , February 24). However, in reality, Netflix...

... Entertainment That same month, the inclusive strategy was also expressed when a different manager stated, “we are looking at pitches for LGBTQ movies…” (Nakamura and Maas, 2019). However, in December of 2019, the media pounced on a story related to Hallmark Channel and an advertisement that featured...

... undergraduate courses: Leadership and Labor-Management Relations. Case overview/synopsis In 2019, Abigail Disney, granddaughter of Roy Disney (co-founder of the entertainment giant The Walt Disney Company), gained considerable media attention when she publicly criticized the high compensation paid...

... Start-ups Marketing mix Business Model Canvas Marketing 4.0 Crowdfunding Quest games Porter’s five forces Russia Entertainment July 5, 2019, Friday, 9 p.m. – Business Incubator at MGIMO-University, Moscow, Russia. Olga Khotyasheva, the director of the MGIMO Business Incubator...

...Stephen M. Rapier; Doreen E. Shanahan; Nancy E. Dodd; Jeffrey R. Baker Synopsis In the 1990s, Mike Flanagan foresaw video moving from analog to digital and developed an equipment rental business to meet the needs of the entertainment/media production industry. By 1996 he established a second...