..., Thousand Oaks, Tijuana, Tecate, and Ensenada. California and Nevada appear as state names. Marketing strategy Entrepreneurship Corporate growth Brand management Consumer behavior Kenyan wines Californian wines Supply chain management Experiential consumption Wine industry The last few...

... of sustainability-oriented start-ups. Complexity academic level The case is intended for postgraduate students enrolled in courses on Entrepreneurship, New Venture Creation, Strategic Management and Sustainable Business. It is particularly suitable for second-year MBA students, participants...

...: A Beauty and the Beast Retelling. With Amy’s limited experience utilizing digital marketing and managing a brand, she struggles knowing that she will be expected to take an active role in the marketing of her book, largely through self-promotion. Complexity academic level Courses: Entrepreneurship, New...

... while state-of-the-art technology remained underused. Automation Hybridization Markets Entrepreneurship Clusters VRIO Craftsmanship © 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Disclaimer: This case is intended to be used...

... strategic choices. The case is suitable for courses in entrepreneurship, sustainability and development-focused management programs, where students are asked to grapple with ambiguity rather than apply predetermined solutions. Complexity academic level Upper-level undergraduate students (third...

... Management, Entrepreneurship and Innovation, Operations and Supply Chain Strategy, Digital Business Models and Emerging Market Business Strategy. It is intended for graduate programs, including MBA and Executive MBA, as well as advanced undergraduate electives. The case can be presented effectively...

... in: • Entrepreneurship; • Social Entrepreneurship; • Social Innovation; • Nonprofit Management; and • Entrepreneurial Leadership. Executive education programs focusing on: • Entrepreneurial Competencies Development; • Social Enterprise Management; and • Social Innovation and Impact. Rochelle recalled the phone...

... published sources. © 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Entrepreneurship Leadership Strategic management Competitive strategy The case can also be included within a course on entrepreneurship in a module that addresses...

... area. MBR built a successful lifestyle entrepreneurship model, a loyal customer base, engaged stakeholders and strategic partners that offer in-person purchases and online pick-up. MBR’s success included being named the official dog treat In collaboration with a small-scale dog treat manufacturer...

..., application of transformational leadership and navigating change while balancing legacy, vision and impact in a high-stakes health-care environment. Complexity academic level This case is designed for undergraduate and postgraduate students in courses related to entrepreneurship, leadership, health-care...

..., risk registers and scope definition. The case provides raw exhibits but leaves the structuring to the classroom. Complexity academic level This case is designed for postgraduate students in project management and entrepreneurship. It is particularly relevant for modules on project planning...

... a path to scale up her business amidst balancing innovation and inclusion? Complexity academic level This case is intended for use in MBA, Post-Graduate ( PG )/Executive level programs as part of the Business Strategy, Entrepreneurship and Sustainability courses. Corresponding author Sanjib...

... with competitive rates? However, this risks higher defaults and could compromise Kuber’s mission of responsible and sustainable financial inclusion. Complexity academic level This case is appropriate for a postgraduate-level program in strategic management, strategic finance, microfinance and entrepreneurship...

... imbalance, alumni disengagement and funding gaps. Societal pressures, including parental preference for stable careers, further hinder student interest in entrepreneurship. The case invites students to analyze these barriers and propose actionable strategies to help the Catalyst Center succeed...

... to the theories of resource-based view ( RBV ) of Entrepreneurship: Opportunity recognition theory (From Social Entrepreneurship) and Lewin’s Change Management Model (Organizational Behaviour). Complexity academic level This case can be used in Entrepreneurship, Social Entrepreneurship and Organizational...

... the stereotype that, as she was a woman of color, the products she made were meant only for dark-skinned women. Complexity academic level The case is suitable for postgraduate or executive education students in their entrepreneurship and business ownership courses. The case can be used to teach concepts...

.... In addition, the founders recognized that funding was a critical barrier to growth. Complexity academic level The case content and teaching objectives are suited for courses on entrepreneurship, to explain topics like circular entrepreneurship, circular startups, and impact entrepreneurship. It can also...

...-term sustainability. Students are challenged to evaluate the feasibility and alignment of each strategic option with elcielo’s core identity and values. The case is designed for MBA and executive education audiences and is particularly relevant for courses in strategy, innovation, entrepreneurship...

..., the case encourages critical thinking and real-world application. It is equally well-suited for Entrepreneurship classes, where it supports discussions on branding, resource-constrained decision-making and market positioning for socially driven ventures. Keywords Digital marketing, Marketing...

... Sunglasses, taking advantage of the contacts he made at Arnette and throughout the surfing industry. Complexity academic level This case was developed for use among undergraduate students in Entrepreneurship and Organizational Behavior courses. The case has been tested in class sizes between 8 and 30...