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Keywords: Fashion
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Case Studies
Case Provider:
The CASE Journal
The CASE Journal (2025) 21 (1): 187–225.
Published: 06 June 2024
... undertaking to analyse this case. The 2019 Victoria's Secret Fashion Show was completely scrapped. The parent company of the brand, L Brands, gave as an explanation a wish to “evolve the messaging” of the brand and concentrate on other marketing projects. The feather-adorned outfits from the 1990s and 2000s...
Case Studies
Case Provider:
The CASE Journal
The CASE Journal (2025) 21 (1): 1–16.
Published: 12 April 2024
... Marketing Brand management International branding Marketing strategy Corporate communications Public relations Fashion Fred Perry is a British clothing brand known for its premium-priced polo shirt. They retail their products worldwide through multibrand stores, a network of Fred Perry...
Case Studies
Case Provider:
The CASE Journal
The CASE Journal (2020) 16 (3): 327–344.
Published: 15 June 2020
... at: george.gonzalez@uleth.ca © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Overseas production Small business Outsourcing Fashion Founder’s syndrome Women's fashion It had been a late night of work for Chris Anderson as he started packing his...
