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Keywords: First-mover advantage
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Case Studies
Case Provider:
The CASE Journal
The CASE Journal 1–6.
Published: 12 February 2026
... Limited 2025 Emerald Publishing Limited Licensed re-use rights only First-mover advantage Startup strategy Platform economy Ride hailing market Tootle, launched in 2017, was Nepal’s first motorcycle ridesharing platform (NepaliSansar, 2018). It connected daily commuters with riders...
Case Studies
Case Provider:
The CASE Journal
The CASE Journal (2021) 17 (6): 754–783.
Published: 21 August 2021
...Christopher Curtis Winchester; Erin Pleggenkuhle-Miles; Andrea Erin Bass Theoretical basis The theoretical basis for this case is a focus on vertical integration, first-mover advantage and competitive dynamics. Vertical integration is based on Williamson’s (1979) theory of transaction-cost...
Case Studies
Case Provider:
The CASE Journal
The CASE Journal (2018) 14 (4): 427–476.
Published: 02 July 2018
... Limited 2018 Emerald Publishing Limited Licensed re-use rights only Crowdfunding Silicon Valley Intangible resources Kickstarter Complementary assets Disruptive technologies First-mover advantage Resource-based view of the firm Smartwatch industry Y Combinator Pebble Technology...
Case Studies
Case Provider:
The CASE Journal
The CASE Journal (2018) 14 (4): 513–534.
Published: 02 July 2018
... CI’s position in the UK marketplace as well as highlights the growing international competition from Europe and Mexico. Comparisons between customer’s preferences for carpeting in the USA vs the UK are included. Additionally, the case introduces first-mover advantages in the application of innovational...
