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Keywords: Floral wholesale industry
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Case Studies
Case Provider:
The CASE Journal
The CASE Journal (2014) 10 (1): 26–40.
Published: 01 May 2014
... an industry where the only options had been to grow one's own fresh flowers or to purchase flowers at local weekly flower markets, much had changed. Flowers were now produced and transported around the world. Ability to ship flowers globally essentially made the modern floral wholesale industry possible...
