... at Brigham Young University (BYU) in Provo, Utah to budding entrepreneurs within the community. Anchored in their passion for Indian cuisine, they envisioned Mumbai Express as an innovative culinary enterprise seeking to offer authentic Indian food through an affordable quick-service model. They aimed...

... is fetched from or triangulated with public and licensed databases such as Statista, Crunchbase and PitchBook. Case overview/synopsis In November 2021, six years after its establishment, a Finnish food delivery platform startup, Wolt Enterprise Oy, was acquired by San Francisco-based technology company...

... introduce the idea that employees’ experiences, emotions, and perceptions may be related to efforts to unionize. Employee voice Trust Emotions at work Unionization Upward communication Food Laurie L. Levesque can be contacted at: llevesque@suffolk.edu Disclaimer: This case...

... by producing over 50.9 million tonnes (as per fourth advance estimate). India produces 20% of the world produce of millet. As compared to global average yield of millet 1,229 kg per hectare, the India’s yield of millet is 1,239 per hectare. With the strong focus of government on the millet-based food industry...

...). This case deals with the sustainability focus of the CEO of Ruscombe Artisan Food & Drink Ltd. (Made for Drink), an SME in the UK with a voluntary environmental impact investment proposal under consideration while having losses since 2017. The case integrates the financial aspects and environmental...

... at the undergraduate and postgraduate levels. © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Food The global chief marketing officer (CMO) of Coca-Cola Manuel Arroyo was in a dilemma. He had received a phone call from the chief executive officer (CEO) James...

... Food It was a warm December evening at Fazenda Ninho da Águia. Clayton Barrossa Monteiro was laying in his hammock on the deck overlooking his coffee fields, something he liked to do whenever he was facing a major problem or decision. He was thinking about a phone call he had received earlier...

... such as Strategic Marketing, Bottom of the Pyramid Markets and Strategies Management of SMEs in the postgraduate levels. Product line stretching Up-market stretch Segmenting Targeting Positioning Food On 8 December 2021 during the post-COVID period when all the small and medium enterprises (SMEs...

... achievements but also because he was a winner against all odds (e.g. he was blind in one eye). Global marketing planning Small businesses Sales management Food “Anybody can make tequila; building brand equity takes years”. (Eduardo Orendain) Tequila Arette^® was born out...