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Keywords: Foodies
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Case Studies
Case Provider:
The CASE Journal
The CASE Journal (2018) 14 (3): 254–271.
Published: 08 May 2018
... strategies Foodies Heritage branding Luxury experience Premiumisation strategy In terms of mass distribution, Maille operated in the sauces, dressing and condiments segment. In France, this segment grew by 2 percent in current value terms, reaching €2.5bn in 2015 [13] . Within the sauces, dressings...
