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Keywords: Generic strategies
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Case Studies
Case Provider:
The CASE Journal
The CASE Journal (2021) 17 (4): 625–646.
Published: 01 September 2021
...Heidi M.J. Bertels; David Desplaces Theoretical basis The case integrates frameworks on business models, the business model canvas (BMC) and Porter’s generic strategies in the context of the coffee industry in China. The case enables students to construct a Business Model Canvas for competing...
