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Keywords: Global expansion
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Case Studies
Case Provider:
The CASE Journal
The CASE Journal (2022) 18 (1): 126–142.
Published: 24 December 2021
... curriculum. It can be executed in marketing, strategic marketing and strategic management courses. The conceptual framework pertaining to corporate strategy, global expansion, diversification, product development, innovation, disruption, market development and entrepreneurial leadership can be taught through...
