Keywords: Growth
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Case Studies
Case Provider: The CASE Journal
The CASE Journal 1–11.
Published: 19 February 2026
... situation. The case was compiled from published sources. © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Entrepreneurship Lifestyle entrepreneurship Growth Stakeholder engagement Decision-making It must be ruff to find a balance between...
Case Studies
Case Provider: The CASE Journal
The CASE Journal (2023) 19 (6): 800–824.
Published: 05 May 2023
..., periodical sources, company annual reports, social media sites and company websites. This case has been classroom tested with undergraduates in a strategic management course as a capstone course. Case overview/synopsis The case study describes the rapid growth of Zoom Communications Inc., a San Jose...
Case Studies
Case Provider: The CASE Journal
The CASE Journal (2014) 10 (2): 145–155.
Published: 01 August 2014
..., operations strategy, SWOT analysis, planning business strategy, business expansion (franchising vs company owned). © Emerald Group Publishing Limited 2014 Emerald Group Publishing Limited licensed re-use rights only Strategy Reverse merger Contract manufacturing Gourmet Growth Business...

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