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Keywords: Homebuilding
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Case Studies
Case Provider:
The CASE Journal
The CASE Journal (2022) 18 (1): 143–163.
Published: 24 December 2021
... Real estate Homebuilding Strategy Reflecting on the local market, Boyes said “National brands mattered more to people in the 1980’s and 1990’s. Large, established real estate company trademarks used to have a certain prestige, and they were a lot more important for companies attempting...
