... rights only Boutique hospitality Strategic decision-making Pilgrimage tourism Customer segmentation Hybrid service model Brand positioning Small business India Seasonal demand Family enterprise Dr Jahangir Lone stood at his tiny office’s large wooden window at Jahangir Cottage...

... to, along with relevant sections of Times of India, Business Standard, India Today and The Hindu. The SUGAR Cosmetics official company website provided valuable insights. Social media videos and industry reports were considered for diverse perspectives. Articles were accessed from May 1, 2024, to May 15...

...) is an initiative taken up by Government of India to accelerate the economy and generate employment. When the country was embracing the 4.0 industrial revolution, the inception of MSME was held with an aim to bolster the economy, employment and life condition of people. While facilitating employment, export...

... entrepreneurship, social psychology, business communication or communication skills, organizational behaviour, advertising and social media. Social leadership Compassion and care Social stereotypes and prejudices Cremation and burial India Social service On 5th January 2018, Ashish Thakur...

...Subhalaxmi Mohapatra; Subhadip Roy Synopsis Srikumar Misra founded Milk Mantra as a milk producing and selling company in the state of Odisha, India in 2010. The company subsequently diversified into milk-based products such as yogurt and cottage cheese and spread its foray into the neighboring...

...Hristina Kostadinova Dzharova; Sudheer Gupta; Jai Ganesh Synopsis The case features WaterHealth International India (WHIN) – a subsidiary of WaterHealth International (WHI) Inc. WHIN was launched in 2006 with the vision to “be the leader in providing scalable, safe, and affordable water solutions...

... for specialized subjects where it could illustrate the concept of Brand Architecture. In case of an Executive Education Program, this case can be used to facilitate issues in Marketing as well as Brand Management. Marketing Brand management Segmenting Targeting Positioning IHCL India Our brand...