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Case Studies
Case Provider: The CASE Journal
The CASE Journal 1–11.
Published: 12 February 2026
... rights only Boutique hospitality Strategic decision-making Pilgrimage tourism Customer segmentation Hybrid service model Brand positioning Small business India Seasonal demand Family enterprise Dr Jahangir Lone stood at his tiny office’s large wooden window at Jahangir Cottage...
Case Studies
Case Provider: The CASE Journal
The CASE Journal (2025) 21 (4): 803–827.
Published: 12 December 2024
... to, along with relevant sections of Times of India, Business Standard, India Today and The Hindu. The SUGAR Cosmetics official company website provided valuable insights. Social media videos and industry reports were considered for diverse perspectives. Articles were accessed from May 1, 2024, to May 15...
Case Studies
Case Provider: The CASE Journal
The CASE Journal (2024) 20 (4): 837–858.
Published: 05 April 2024
...) is an initiative taken up by Government of India to accelerate the economy and generate employment. When the country was embracing the 4.0 industrial revolution, the inception of MSME was held with an aim to bolster the economy, employment and life condition of people. While facilitating employment, export...
Case Studies
Case Provider: The CASE Journal
The CASE Journal (2021) 17 (3): 333–373.
Published: 29 June 2021
... entrepreneurship, social psychology, business communication or communication skills, organizational behaviour, advertising and social media. Social leadership Compassion and care Social stereotypes and prejudices Cremation and burial India Social service On 5th January 2018, Ashish Thakur...
Case Studies
Case Provider: The CASE Journal
The CASE Journal (2017) 13 (3): 342–359.
Published: 02 May 2017
...Subhalaxmi Mohapatra; Subhadip Roy Synopsis Srikumar Misra founded Milk Mantra as a milk producing and selling company in the state of Odisha, India in 2010. The company subsequently diversified into milk-based products such as yogurt and cottage cheese and spread its foray into the neighboring...
Case Studies
Case Provider: The CASE Journal
The CASE Journal (2016) 12 (2): 156–168.
Published: 05 May 2016
...Hristina Kostadinova Dzharova; Sudheer Gupta; Jai Ganesh Synopsis The case features WaterHealth International India (WHIN) – a subsidiary of WaterHealth International (WHI) Inc. WHIN was launched in 2006 with the vision to “be the leader in providing scalable, safe, and affordable water solutions...
Case Studies
Case Provider: The CASE Journal
The CASE Journal (2014) 10 (2): 171–184.
Published: 01 August 2014
... rights only large Indian hotel chains comprising the IHCL (the Taj group) and associate companies, Eastern India Hotels (EIH) Limited, ITC Hotels and Indian Tourism Development Corporation (ITDC); small Indian hotel chains comprising players such as Sarovar Hotels, Lemon Tree Hotels...

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