... business International marketing South America Culture Consumer behavior Branding Market opportunity analysis Market entry Manufacturing Since its founding in 1973, Nashville-based Louisiana-Pacific Corporation (LP) quickly grew into one of the world’s leading manufacturers of building...

... in the actual negotiation. Relevant courses and levels Students in courses related to negotiation and/or decision making. The case also works in international management/strategy courses where students are asked to apply market entry mode decisions along with the accompanying negotiations. The case is most...