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Keywords: Market entry
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Case Studies
Case Provider:
The CASE Journal
The CASE Journal (2021) 17 (1): 146–174.
Published: 20 April 2021
... can be contacted at: jeff.overby@belmont.edu © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only International business International marketing South America Culture Consumer behavior Branding Market opportunity analysis Market entry...
Case Studies
Case Provider:
The CASE Journal
The CASE Journal (2018) 14 (3): 323–339.
Published: 08 May 2018
... in the actual negotiation. Relevant courses and levels Students in courses related to negotiation and/or decision making. The case also works in international management/strategy courses where students are asked to apply market entry mode decisions along with the accompanying negotiations. The case is most...
