... that this innovation might dilute the brand’s identity as a premium lemonade provider. Complexity academic level This case is suitable for advanced undergraduate and graduate courses, including Marketing Strategy, Market Research, Consumer Behavior and Entrepreneurial Marketing. It offers a platform to analyze...

... segmentation Market research Charity Foundation Banati Foundation was built upon the ambition of uncovering newfound hope for children at risk in Egypt. In the Arabic language, “Banati” means “my daughters.” Since 2009, Banati has pioneered the ways in which the foundation as a non-profit...

... with the objective of identifying one that would suit his needs. As part of an MBA course in marketing, Tom put together a student team to conduct marketing research on an opportunity to open a party center in Houston. After his team completed the study, Tom had both financial and marketing data to make a decision...