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Keywords: Market-creating strategy
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Case Studies
Case Provider:
The CASE Journal
The CASE Journal (2026) 22 (4): 709–726.
Published: 15 January 2026
... Ocean Strategy concepts through frameworks of pioneers-migrators-settlers map and market-creating strategies (as opposed to market-competing strategy) and Supply Chain efficiency models in the E-commerce industry. The case aims to give students the confidence to analyze strategic offerings by firms...
