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Keywords: Marketing communications
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Case Studies
Case Provider:
The CASE Journal
The CASE Journal (2017) 13 (3): 342–359.
Published: 02 May 2017
... could also be a part of a Brand Management or Integrated Marketing Communications course in the same program for specialized subjects such as branding a generic product or brand communications. This case could also be used for a short discussion in a distribution and logistics course. Theoretical...
Case Studies
Case Provider:
The CASE Journal
The CASE Journal (2016) 12 (2): 179–188.
Published: 05 May 2016
... rights only Pricing strategy Social marketing Marketing mix Customer insight Marketing communications Marketing promotion Sales analytics It was a beautiful Friday morning in early May 2013. After parking his car in a Newburyport, MA boat yard, Bruce took a moment to watch the sunrise...
