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Keywords: Marketing mix (four Ps)
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Case Studies
Case Provider:
The CASE Journal
The CASE Journal (2021) 17 (3): 320–332.
Published: 29 June 2021
... space turned heads because Amazon was always associated with being a successful online e-tailer. In a 2018 letter to shareholders, Amazon chief executive officer Jeff Bezos explained: Marketing mix (four Ps) Segmentation and targeting Customer loyalty Competition Market forces E-commerce...
