... Licensed re-use rights only International business strategy International market entry International marketing Marketing Marketing strategy Regional marketing Strategic management Strategy It was April 2025. Parnil Urdhwareshe (Telecom, 2021), market access director for Starlink India...

..., Thousand Oaks, Tijuana, Tecate, and Ensenada. California and Nevada appear as state names. Marketing strategy Entrepreneurship Corporate growth Brand management Consumer behavior Kenyan wines Californian wines Supply chain management Experiential consumption Wine industry The last few...

... in the face of competition. Through this case study on Kanup Hatchery, one can understand the importance of being able to analyse market conditions to make informed decisions about business expansions. Effective marketing strategies, identifying resource needs and optimisation of business operations are other...

... only Marketing strategy Market segmentation Strategic management Urban tourism Transport operations Table 2 Comparison of top electric scooters in India Model Launch date^a Launch price (ex-showroom)^b Battery capacity Range (km) Charging time...

...-care market. Complexity academic level This case is designed for MBA, executive MBA and upper-level undergraduate courses in: marketing strategy; competitive strategy; pharmaceutical and health-care management; innovation management; and emerging markets strategy. The case...

... Limited 2025 Emerald Publishing Limited Licensed re-use rights only Strategy Marketing strategy Small businesses Entrepreneurship Consumer behaviour Food marketing Neuromarketing Antioquia, one of Colombia’s 32 departments (states), is home to Medellín, the country’s second-largest...

... that this innovation might dilute the brand’s identity as a premium lemonade provider. Complexity academic level This case is suitable for advanced undergraduate and graduate courses, including Marketing Strategy, Market Research, Consumer Behavior and Entrepreneurial Marketing. It offers a platform to analyze...

... to maintain a strong online presence to establish itself as a household name for nutritious snacks. To better position her brand in the marketplace, she felt an urgent need to reassess her digital marketing strategies. Complexity academic level The case is intended mainly for undergraduate-level...

... Marketing strategy Digital marketing Sustainability “Repeat business or behavior can be bribed. Loyalty has to be earned.” – Janet L. Robinson [ 1 ] On a sweltering afternoon in April 2021, the air crackled with a tension thicker than Bangkok’s humidity. Mahima (she), Yindii’s co-founder...

... differentiated on product offerings, marketing strategy, innovations, market segments and identified customer needs to offer innumerable product designs with associated utilities. Regional umbrella brands such as Popy’s Umbrella and John’s Umbrella, while smaller in scale compared to multinational companies...

..., international marketing, marketing strategy and finance in a holistic, multidisciplinary approach to make a strategic business decision within the context of women’s entrepreneurship in developing economies. Dina H. Bassiouni can be contacted at: dbassiouni@aucegypt.edu © 2025 Emerald Publishing...

... a journey, a dream and an untold story. The campaign successfully humanized the transactional nature of e-commerce, as evidenced by the positive reactions from both customers and sellers. Customer engagement Marketing strategy Innovation Storytelling Sales campaigns E-Commerce In 2019...

..., they had a total revenue of $10,000,000. The Washington location was the strongest, with three locations generating a total of $7,000,000. © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Strategic management Marketing strategy Small businesses...

... Association (NEDA) [ 7 ]. Arup Majumdar can be contacted at: arupmajumdar243@hotmail.com © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Marketing strategy Strategic management Competitive strategy Brand management Fashion The CEO...

... Licensed re-use rights only Marketing Brand management International branding Marketing strategy Corporate communications Public relations Fashion Fred Perry does not support and is in no way affiliated with the Proud Boys. To be absolutely clear, if you see any Proud Boys...

... and growth by expanding into other opportunities that are not necessarily part of a business’s core strategy. A portion of this case was tested in an undergraduate marketing strategy and marketing principles course. The case created an excellent environment for critical thinking and analysis. Skyler King...

.... Jagandeep Singh can be contacted at: jagan@pu.ac.in © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only International business strategy Competitive advantage International market entry Product differentiation Marketing strategy Market orientation...

... media strategy Crisis management Taboo Culture Woman CEO South Asia Marketing strategy Marketing Apparel Table E1 Further reading Prachi , T.N. (2022), Retrieved from The Daily Star, 17 June, available at: www.thedailystar.net/tech-startup/news/shape-startup...

... be contacted at: em.ohara@assumption.edu © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Marketing strategy Marketing mix Situational analysis Sport marketing Brand management Baseball team Additionally, although Vice President of Marketing...

... studying social marketing, NPO marketing strategy, cause marketing, fundraising techniques and social inclusion. Yasmin Abdou can be contacted at: yasminhabdou@hotmail.com © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Social marketing Marketing...