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Keywords: Online shopping
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Case Studies
Case Provider:
The CASE Journal
The CASE Journal (2026) 22 (4): 709–726.
Published: 15 January 2026
... frontier Online shopping Retailing Zomato Ltd.’ [4] s CEO, Deepinder Goyal, came across rival Flipkart’s [5] official press release about the launch of “Minutes” on August 6, 2024. This was Flipkart’s quick commerce offering of fewer than 15 min of grocery delivery. As a Walmart-controlled Indian...
