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Keywords: Open innovation
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Case Studies
A local logistics business entering a niche market: PTL’s open innovation journey
Available to Purchase
Case Provider:
The CASE Journal
The CASE Journal (2025) 21 (2): 363–387.
Published: 25 July 2024
..., PTL engaged in open innovation, collaborating with a variety of partners to acquire the necessary knowledge and capabilities. By 2013, PTL had successfully entered the niche market of fry transportation. Over the subsequent years, this venture grew, and by the end of 2022, PTL operated four trucks...
