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Keywords: Peloton
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Case Studies
Case Provider:
The CASE Journal
The CASE Journal (2021) 17 (6): 754–783.
Published: 21 August 2021
... and corporate strategy course. Case overview/synopsis Peloton used vertical integration to control the creation of its own software, bikes, exercise classes and retail outlets. In doing so, Peloton was one of the first companies in the industry to have near full control of the production process (Gross...
