... Emerald Publishing Limited Licensed re-use rights only Business ethics Business law Customer satisfaction Digital marketing Distribution channels Innovation Marketing ethics Payments Pricing Pricing policy On August 13, 2020, millions of Fortnite players discovered...

... by a national awareness campaign and a distribution partnership with Cipla. By late 2025, Mounjaro emerged as India’s highest-selling drug by value. However, competitive pressures, including Novo Nordisk’s price cuts, rising affordability expectations and impending semaglutide generics, created new...

... be deemed as boring by its young target audience. Complexity academic level Undergraduate and postgraduate students studying marketing management and international business courses in business management and commerce streams can use this case. Marketing Pricing Pricing policy Regulatory policy...

..., podcasts, video recordings, websites of trade associations and other public domain sources. Case overview/synopsis This case highlights the decisions facing Moderna, Inc. (Moderna) related to pricing of its COVID-19 vaccine in the European Union (EU) in July of 2021. The CEO, Stéphane Bancel, must...

... This case is based on real events at waypoint adventure and is derived from the authors’ experience consulting with this organization as they sought to improve pricing and scholarship management. Case overview/synopsis A young non-profit organization serving the disabled community in Boston sought...